A good discussion on the role of practical marketing planning in smaller businesses. How much does this article ring true in your business?

http://www.smh.com.au/small-business/smallbiz-marketing/shout-out-your-message-20091016-h0uv.html

Paying bloggers to promote your product without disclosing your relationship is now officially dodgy, and isn’t the most sensible method of advertising. But it rarely backfires in such a monumental way as it did for this bingo website.

Read, enjoy, thank you lucky stars it didn’t happen to you:

http://betedejour.blogspot.com/2009/10/bingo-lets-play.html

More at http://xkcd.com/