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	<title>marketing-made-simple.com</title>
	<link>http://marketing-made-simple.com/blog</link>
	<description>Marketing without the jargon</description>
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		<title>Warner Bros social media campaign backfires</title>
		<description><![CDATA[Adam Singer from thefuturebuzz.com was approached by Warner Bros as part of their social media strategy, however in this case the approach backfired and resulted in negative publicity. This story provides an interesting insight into how a major brand approach their social media campaigns, and also highlights the risk of recruiting key opinion formers. Their [...]]]></description>
		<link>http://marketing-made-simple.com/blog/?p=168</link>
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		<title>10 reasons to get involved with social media</title>
		<description><![CDATA[10 convincing reasons to get involved with social media courtesy of http://thewordmonger.wordpress.com. 1. Social media is now the number one online activity beating porn and personal email to the top spot. (Nielsen Wire) 2. Two thirds of the global internet population visit social networks. (Nielsen, Global Faces &#38; Networked Places) 3. Time spent on social [...]]]></description>
		<link>http://marketing-made-simple.com/blog/?p=165</link>
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		<title>Social media checklist</title>
		<description><![CDATA[Marta Kagan, managing director of the full service marketing agency &#8216;Espresso&#8217; has published a very useful checklist which is an invaluable reference when planning any social media activity. View the list]]></description>
		<link>http://marketing-made-simple.com/blog/?p=163</link>
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		<title>Advertising quote of the day</title>
		<description><![CDATA[]]></description>
		<link>http://marketing-made-simple.com/blog/?p=161</link>
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		<title>McDonalds &#8216;energy from waste&#8217; programme</title>
		<description><![CDATA[McDonalds are increasing their corporate social responsibility initiatives with the second phase of their &#8216;energy from waste&#8217; programme. Chip packets, burger wrappers and other greasy waste will be diverted away from the landfill sites and converted into energy, starting with a selection of 25 London restaurants. The long term mission is to send no waste [...]]]></description>
		<link>http://marketing-made-simple.com/blog/?p=155</link>
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		<title>Too busy to plan?</title>
		<description><![CDATA[A good discussion on the role of practical marketing planning in smaller businesses. How much does this article ring true in your business? http://www.smh.com.au/small-business/smallbiz-marketing/shout-out-your-message-20091016-h0uv.html]]></description>
		<link>http://marketing-made-simple.com/blog/?p=152</link>
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		<title>Wavertising</title>
		<description><![CDATA[Japan&#8217;s Akishima Laboratories have come up with a method of branding the most abundant substance on our planet &#8211; water.  The device, named AMOEBA (Advanced Multiple Organized Experimental Basin) was originally created to test the design of ship hulls until a student discovered that symbols and letters could be formed. Could this be the next [...]]]></description>
		<link>http://marketing-made-simple.com/blog/?p=150</link>
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		<title>When blogs go bad</title>
		<description><![CDATA[Paying bloggers to promote your product without disclosing your relationship is now officially dodgy, and isn&#8217;t the most sensible method of advertising. But it rarely backfires in such a monumental way as it did for this bingo website. Read, enjoy, thank you lucky stars it didn&#8217;t happen to you: http://betedejour.blogspot.com/2009/10/bingo-lets-play.html]]></description>
		<link>http://marketing-made-simple.com/blog/?p=148</link>
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		<title>YouTube comments</title>
		<description><![CDATA[More at http://xkcd.com/]]></description>
		<link>http://marketing-made-simple.com/blog/?p=145</link>
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		<title>Ads backfire</title>
		<description><![CDATA[Just two of the posts from www.ihatebillboards.com]]></description>
		<link>http://marketing-made-simple.com/blog/?p=138</link>
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