America’s Federal Trade Comission has released new guidelines concerning the use of testimonials and endorcements in advertising and social media. This marks an important turning point in the way paid bloggers can operate in the US, which will almost certainly filter to the rest of the world in due course.

…bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service

Read the full press release here:

http://www.ftc.gov/opa/2009/10/endortest.shtm

This entry was posted on Tuesday, October 6th, 2009 at 10:23 am and is filed under WOM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.